Ventures

Building things

From a NAFDAC-approved beauty brand to Web3 go-to-market strategy. I’ve built, launched and grown products and communities across industries.

(01) Beautybytas

Handmade lip and body care

I founded Beautybytas in 2020. It grew out of Scentbytas, my first business, which I started in 2019.

I took it through NAFDAC approval single-handedly and have served over 1,000 customers to date. As a solo founder I handle sourcing, production, regulatory compliance and brand.

NAFDAC approved1,000+ customersSolo founder
Visit the store
Taslemat Yusuf at The Glaze Bar, her Beautybytas pop-up stand
Customers shopping at The Glaze Bar, the Beautybytas pop-up by Taslemat Yusuf

(02) Web3 and Crypto

Selected work

In the space since 2021.

01WalletConnect
01January to April 2024·Business development

B2B Growth and Product Evangelism

WalletConnect

Role

Business Development Representative

Targeted B2B outreach to Web3 and Web2 companies. Translated technical SDKs (Web3Modal and Web3Inbox) into clear messaging to scale developer onboarding and presented at the Si Her Summit on “The Future of User Engagement in Web3”.

300+ companies reached through targeted outreach

Bueno Grants announcement: Empowering Your Artistic Brilliance, a one-month fully funded programme for artists
022023·Creator programme

Creator Ecosystem and Growth Strategy

Bueno NFT Artist Grant

Role

Grant Program Manager and Creator Success Lead

Used a $5,000 artist grant programme as the marketing engine for Bueno Drops.

5 foundational creators onboarded in 6 weeks

(03) Awujo Collective

Co-Founder

April 2022 to July 2024

Built and launched the community’s website, hosted events and educational initiatives for professionals and early-career people, organised Untapped in Chicago and launched Web3 Africa with RugRadio.

Web3 Africa podcast cover art, hosted by Taslemat Yusuf
03October 2022 to October 2024·Podcast

Media Production

Web3 Africa Podcast

Role

Founder, Lead Producer and Host

The first African Web3-focused podcast, powered by RugRadio. Guests from the Optimism Foundation, Yellow Card, Afropolitan and leading Web3 artists, covering the governance and risk questions shaping the African crypto ecosystem.

Listen on Spotify
Collage from Untapped in Chicago, curated by Taslemat and Taesirat Yusuf
042022·Exhibition

Brand Experience and Curation

Untapped at imnotArt gallery, Chicago

Role

Marketing Lead, Art Curator and Partnerships Manager

A Non-Fungible Frens exhibition celebrating African women in Web3, curated by Taslemat and Taesirat Yusuf. A physical and Web3 show partnered with Nifty Gateway and imnotArt.

Featured works

  • “Akwaeke” by Chidimma Nwafor
  • “Aster” by Jekein Lato-Unah
  • “Without Fear” by Azeezah Oyeleke
  • “Now I See You” by Hickmatu Leigh

$4,000+ in artwork sales

Sign for Untapped at imnotArt gallery, Chicago, curated by Taslemat and Taesirat Yusuf

(04) In the room

TOKEN2049 Singapore

With Vitalik Buterin, co-founder of Ethereum, and Maggie Love, founder of SheFi, in 2024.

Taslemat Yusuf at TOKEN2049 Singapore with Vitalik Buterin and Maggie Love

(05) Capabilities

What I bring

01Social and content strategy
02Go-to-market and product marketing
03Partnerships and business development

Tools I use

ChatGPT
Claude
Canva
Figma
Slack
Notion
Audacity
CapCut
Hootsuite
Substack
Mailchimp
Microsoft Office

Connect with me

I research AI governance, data protection, women’s rights and the relationship of law and technology in Nigeria.

Connect with me on LinkedIn